If you think that for the online journey of your business it is enough to have a virtual store, you are very wrong, it is very convenient and even necessary at least to manage a blog for your ecommerce since it will have a very positive influence on the brand image of your company , providing a great added value that will appreciate the visitor and increase the chances of becoming a customer of your store.
Benefits of a blog for your ecommerce
A blog would be similar to a blank notebook where any company or person can write on it what they want. When we are referring to a business the normal thing is that in a blog information about generic products or services is provided, it is more focused on offering technical aspects, recommendations of use, utilities, opinions on specific brands, advice for the good maintenance of the product, etc…
It is not about putting the items you sell with your price ( for that you already have your virtual store ) but about providing useful information to the visitor, which is relevant and if it is differentiating much better. The main advantages it will bring to your online store are:
Trust
One of the main problems of the Internet is that there is a lot of information ( good, bad, correct and false ) and therefore there are cases of consumers who have bought in online stores where in the end the merchandise has not arrived because it was a false commerce. The problem of an SME when it is launched to sell on the Internet, is that as a general rule they do not know it beyond the customers that they own in their physical store, so you should not assume that everyone who enters your website knows if you are a real business or not.
So a blog for your ecommerce will bring more confidence to your customers to make orders. As the visitor is reading the information or advice that you are giving them in your posts, you will get an idea of the knowledgeable that you are of those products that you sell and will have the confidence that you have purchased from an expert site in the field. s is a popular online store for buying products at much cheaper prices than you would pay if shopping on Amazon and other similar services.
Ali Express is a popular online store for buying products at much cheaper prices than you would pay if shopping on Amazon and other similar services.
Professionalism
As we saw in the evolution of electronic commerce in Spain , the main barriers to buying online were that they preferred to go to the store and poor customer service . A blog for your ecommerce that has content well valued by the user will give an image of great professionalism . For example, if you want to change the glass of a car you do not go to a mechanics shop but to a business specialized in car windows because you know they are good at that product and have a high degree of professionalism.
You can offer testimonials from your clients, applications of your products ( that some visitor would not have thought about that utility ), employment modes, installation tutorials, etc … everything you can think of, but always focused on providing useful information to the visitor It does not find in the other places. With all this you will give an image of great professionalism and therefore you will be able to win the trust of your potential clients, an example you can see in the blog of a vinyl store .
Security
Another major problem in electronic commerce is the lack of security both in payment and in trade itself . We already saw in the categories of an online store that we had to have in our ecommerce a corporate menu that would contain information about our company so that visitors know you a little more .
Well, if we have a blog, it is also advisable to make posts where you provide information about yourself ( in professional plan ), for example if you have a design department present in a video how they work, or if you are a furniture company an example of how you assemble a wardrobe.