One of the fields that is revolutionizing the digital world is content marketing. Under this concept we understand the strategies that company websites resort to to attract a series of new users, to whom we present interesting and relevant content, and then more become our loyal consumers buy facebook comments.
Content marketing is essential for all many Internet businesses since it will not only help our content rank better in SEO and be more findable in search engines, but it will also help us have more loyal readers.
From Nestrategia, an inbound marketing agency in Madrid, it should be said that the result of this complicated equation is simple and is based on marketing quality and distributable content. But how can we make a successful post that is easily shared?
1) Know your audience
Before writing we have to think, who is all this directed at? We must know that we owe ourselves to our own audience and that without it the page would be nothing. So, what less than defining it?
We will have to find out some things such as who our consumers are , what motivates them and most importantly, what their needs are so that we can respond to their concerns.
2) A text different from the rest
Without a doubt, the main key to a good article lies in the body of the post. That is why it is essential to prepare a quality text that has fresh and interesting content that no one has written before, in this way we will get it shared and distributed.
Think about creating a post that is different from the rest and that provides something of value to our readers, this way they will stay on the page longer and not abandon it.
3) Add infographics to your content
Who hasn’t ever gotten tired reading? There are many users who abandon the post halfway due to the large amount of text they have to read, but through the use of infographics we will be able to compress all our information into a single image.
The use of these original graphic representations will allow our consumer to quickly and visually understand all the data that we are showing them. Thanks to this technique, the content will be more reinforced and will remain in the minds of customers.
4) Share it on your social networks!
If you found what you have read interesting, why not share it with others? This innocent and common action is, however, one of the most important in content marketing. Through this activity our article will gain more visibility on networks such as Twitter or Facebook, something that will undoubtedly generate more traffic.
The fact that it is spread on the networks will allow our content to position our own brand on the Internet and be easier to locate when we write in search engines.
5) Use multimedia content
The use of small videos in which you explain the same written content is a good way to help the consumer visually understand what we are publishing. Likewise, the fact that our clients watch the videos on YouTube, the second most used search engine, will increase the time spent on the web , which will improve the positioning of our brand on the Internet.